Bruta x Heineken — For Everyone Everywhere

Academic project developed in the Fundamentals of Advertising & Propaganda course at FAPCOM, in collaboration with the student agency Bruta — a full campaign for Heineken centered on the theme of diversity and inclusion.

Built around the concept “For Everyone Everywhere,” the campaign celebrates the differences that make the world extraordinary, positioning the brand as a symbol of Brazilian identity, belonging, and acceptance.

Challenges

Translating Heineken’s institutional values — diversity, inclusion, and Brazilian identity — into an authentic visual and narrative language, surprising audiences with unusual characters placed in everyday situations, while preserving the brand’s recognizable identity.

Results

A complete marketing and institutional campaign, covering creative direction, visual references, original character design, graphic assets, brand applications, and social media rollout — including a video production attached to the final presentation.