Mr. Briggs Art Doces

Interdisciplinary FAPCOM project focused on planning and executing communication strategies for the artisanal brand Mr. Briggs Art Doces.

The work applied branding and content marketing techniques to translate the brand’s artisanal essence into digital assets — from target audience analysis to the creation of visual and textual narratives.

Challenges

Consolidate the brand’s presence in the local market, integrating theory and practice to address real growth and positioning challenges.

Results

A cohesive communication identity, with materials ready for application on social media and at points of sale.