Institutional Catalog — Somar Brasil

Creation of the institutional catalog for Somar Brasil, a civil society organization based in Jardim São Luís, São Paulo, dedicated to transforming communities in extreme social vulnerability through education — serving 450 children and young people with 75,000 care interactions carried out annually.

The material presents the organization’s mission, values, and three core programs: Clubinho de Crianças (ages 4–7), Lapidando Diamantes (ages 7–14), and Sou Mais (ages 14–20) — alongside real testimonials from beneficiaries and donation information for fundraising.

Challenges

Translating the human strength and real-world impact of Somar into a visual piece that was both welcoming and professional — capable of engaging potential donors and partners without losing the authenticity of the stories and the people the organization serves.

Results

A complete editorial catalog with a cohesive visual identity, a narrative structure that connects impact data to real stories, and an integrated call to action — serving as both an institutional communication tool and a fundraising asset for the organization.