I have always believed that communication begins long before a campaign, a strategy, or a brand. It is born from curiosity about people, from observing the world, and from the ability to turn ideas into stories that create connections. This is the perspective that guides my academic, professional, and authorial journey.

I am a Social Communication undergraduate at FAPCOM, where I was admitted as a scholarship holder for academic merit in the entrance exam and have kept this benefit ever since my first semester. Before Communication, I began my path in Economics at Fundação Getulio Vargas (FGV EESP), an experience that broadened my analytical reasoning and strengthened my perspective on business, strategy, and decision-making.

Throughout my education, I have built a path that unites analytical thinking with creative sensitivity. On one side, experiences in management, operations, business development, and strategy. On the other, a constant interest in writing, human behavior, culture, and content production. Today, I believe it is precisely at the intersection of these two worlds that I find the way I like to communicate and develop projects.

My professional experience began at Estadão, where I worked across the financial, commercial, and management departments. This experience gave me direct contact with indicators, internal processes, operational control, and the interface between different areas of the company, developing a structured perspective on business, organization, and efficiency. It was in this environment that I understood, in practice, how strategy, management, and communication work together to sustain large operations.

Later, I joined b&one, a company specializing in e-commerce and digital experiences, working in business development and client relations. I took part in building commercial proposals, organizing processes, managing opportunities, and aligning different teams, as well as using tools focused on innovation and artificial intelligence applied to the digital environment. This experience further strengthened my interest in branding, marketing, strategy, and the impact that well-crafted communication can generate for brands and people.

Alongside my professional path, I develop an authorial editorial project — a continuous space for research, writing, and curation dedicated to essays on human behavior, culture, society, and communication. I am responsible for the entire production process: from research and reference selection to editorial planning, writing, editing, publishing, and project management. I also curate books, films, and podcasts, gathering content that dialogues with the themes I study and write about. More than a personal project, this space represents my way of turning curiosity into repertoire and repertoire into communication.

My relationship with writing began long before university. At 16, during the pandemic, I published my first story on the Wattpad platform, developing not only the narrative but also its visual identity and promotion. It was an experience that sparked my interest in content production, storytelling, and the power good stories have to connect people.

Since I was very young, I found in art one of my main ways of understanding the world. I did theater for years, participated in musicals, and practiced ballet, artistic gymnastics, volleyball, and competitive handball. I am passionate about cinema, literature, music, exhibitions, aesthetics, behavior, and culture. I believe building repertoire is an essential part of any communicator’s work and, for that reason, I constantly seek to learn through reading, writing, observation, and cultural experiences.

I also believe that discipline, consistency, and curiosity are pillars of any solid journey. I value collaborative environments, relationships built on trust, and projects that unite creativity, strategy, and purpose. I like to learn, to ask questions, to research, and to find different perspectives to understand problems and develop solutions.

I am fluent in English, having completed my studies at Cultura Inglesa and certified by the University of Cambridge (C2 Proficiency – CPE), in addition to a TOEFL certification. I also have an intermediate level of Spanish.

More than building a career, I want to build a consistent, human, and relevant journey. I have a genuine interest in branding, marketing, strategy, research, consumer behavior, content production, and communication, always seeking to develop projects that bring together creativity, culture, business, and impact.

I believe the best opportunities arise when we find people, projects, and organizations that share values and the will to build something meaningful. This is the kind of connection I keep seeking in every new challenge.