The Romanticization of the Female Communicator

Academic research pre-project in Communication that investigates the romanticization of the female communicator in 2000s romantic comedies and series, starting from a central question: why were the female leads of this audiovisual landscape almost always tied to communication professions? The study maps characters such as Andy Sachs, Andie Anderson, Jenna Rink, and Carrie Bradshaw to understand how the audiovisual medium turned women’s creative careers into aspirational symbols of independence, urban sophistication, and modern femininity.

Challenges

Building a theoretical-methodological framework capable of articulating consumer culture, female representation, post-feminism, and the society of the spectacle into a coherent research narrative. The central challenge was turning the diffuse perception of recurring female communicator leads into testable hypotheses, connecting aesthetics, the romanticization of creative labor, and the persistence of this imaginary in Gen Z and digital influencer culture.

Results

A structured pre-project with research problem, hypotheses, justification, objectives, theoretical foundation (Debord, Lipovetsky, Mulvey, bell hooks, McRobbie, and Bauman), analysis corpus (10 films and 8 series), and a qualitative, exploratory methodology — ready to be developed into full research.